MILESTONES

A journey, spanning over five decades, Eicher has come a long way. These rewarding times saw the company grow, diversify, acquire, amalgamate, consolidate and expand; winning hearts and trust of clients, dealers/distributors and shareholders alike.

The path pursued has been illuminated with landmarks and milestones, which stand as an edifice saluting our achievements. These milestones can be divided into 3 phases.

INITIAL PHASE

1948 Goodearth Company set up to sell and service imported tractors

1952-57 Goodearth Company imported and sold about 1500 tractors in India

1958 Eicher Tractor Corporation of India Ltd. incorporated

1959 First indigenous Eicher tractor built

1959 Eicher came out with India's first indigenously built tractor from its Faridabad factory

1960 Eicher changed name from Eicher Tractor Corporation of India Pvt. Ltd. to Eicher Tractors India Ltd.

1965-75 100% indigenization achieved in Eicher Tractors

MID JOURNEY

1980 Eicher Goodearth Ltd. name given to Eicher

1982 Collaboration agreement with Mitsubishi for the manufacture of Light Commercial Vehicles signed in Tokyo

1982 Incorporation of Eicher Motors Ltd.

1985 Silver Jubilee Year for Eicher

1986 Eicher Motors Ltd. springs into operation

1987 Eicher Tractors went public

MORE RECENT

1990 Eicher Goodearth buys 26% equity stake in Enfield India Ltd.

1991 ECS launched; Eicher takes over Ramon & Demm

1992 Eicher Tractors Ltd. selected as 'Company of the Year' for 1990-91 in the four-wheeler category comprising commercial vehicles, passenger cars, jeeps and tractors

1993 Eicher adopts new identifier

1993 Eicher acquires majority stake in Enfield India (60% equity shareholding)

1994 Eicher Motors Ltd. ends the technical assistance agreement with Mitsubishi after a successful transfer of technology and achieving total indigenisation

1994 Enfield India Ltd. changed its name to Royal Enfield Motors Ltd.

1995 Eicher City Map - Delhi launched

1996 Eicher Tractors Ltd. amalgamated with Royal Enfield Motors to form Eicher Ltd.

2005 Eicher Motors Ltd. has disinvested the businesses of tractors and engines to TAFE Motors & Tractors Ltd. (TMTL)

2008 Volvo Group and Eicher Motors Ltd. established VE Commercial Vehicles Limited (VECV)

2010 The company launched the VE-series of Heavy Duty trucks

2012 Royal Enfield launches the Thunderbird 500 and 350 models.

2013 Royal Enfield opens second manufacturing facility in Oragadam, Tamil Nadu. In September 2013, Royal Enfield globally launches the Continental GT 535cc café racer in London, UK.

2014 Royal Enfield opens its first concept store in Saket, New Delhi and launches its first exclusive store in London, UK.

2015 Royal Enfield acquires erstwhile collaborators Harris Performance of the U.K., a motorcycle engineering and design firm, to enhance its engineering and product design capabilities.

2015 Royal Enfield sets up its first direct distribution subsidiary outside India, in North America. Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin.

2016 Royal Enfield debuts its first purpose-built adventure tourer motorcycle - the Himalayan. With the all-new LS410 engine and terrain-tested chassis, it promises the ride of a lifetime on all roads and no roads

2017 Royal Enfield moves into its state-of-the-art Tech Centre at Leicestershire, UK to design and develop new motorcycle platforms for the global market

2018 Royal Enfield launches its first air-cooled parallel twin cylinder motorcycles in 50 years - Continental GT 650 and Interceptor INT 650 for the International and domestic market

2019 Royal Enfield transitions to BS VI emission norms for its current motorcycle portfolio and grew its retail network by opening studio stores - a unique, compact format that will house the entire range of Royal Enfield motorcycles