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Siddhartha Lal is the Executive Chairman of Eicher Motors Ltd. (EML), the parent company of leading motorcycle maker Royal Enfield. Eicher Motors also operates VE Commercial Vehicles Ltd. (VECV), an equal joint venture with Sweden’s AB Volvo.
Siddhartha joined Eicher Group in 1999 and has since played an instrumental in reviving the Royal Enfield brand, steering it to become a global leader in the middleweight motorcycle segment (250 cc - 750 cc). He has been deeply involved in the strategic realignment of Royal Enfield’s product portfolio as well as shaping the brand and the business over the last 25 years, which led to its phenomenal global success. The resurgence of Royal Enfield in the early 2000s, and the position it holds today in the global middleweight motorcycle segment, is an outcome of the razor-sharp focus and patient nurturing of the business for more than two decades.
He is also a member of the Board of Directors of VE Commercial Vehicles and had a significant part in setting up VECV. The joint venture company manufactures and distributes Eicher trucks globally, and assembles and distributes Volvo trucks and buses in India. His close engagement with the commercial vehicle business over the past two decades has resulted in VECV emerging as a leading, and fastest growing commercial vehicle player in the industry.
For the past 25 years, Siddhartha has been at the helm of EML in various capacities, shaping strategy and defining the long-term growth charter for both Royal Enfield and VE Commercial Vehicles. Siddhartha’s strategic and astute long term approach to business has greatly strengthened stakeholders' trust and involvement in EML. This has resulted in the emergence of a robust and formidable organization that is strongly rooted in its foundations, and at the same time intelligently diversifying to cater to the aspirations of a global consumer.
An alumnus of The Doon School and St. Stephen’s College, Delhi University, Siddhartha holds a Master’s Degree in Automotive Engineering from University of Leeds and completed his Mechanical Engineering from Cranfield University. He is an avid motorcyclist, and loves riding out to new destinations and personally rides and tests every new Royal Enfield motorcycle.