Mohit Dhar Jayal is the Chief Brand Officer (CBO) at Royal Enfield. Mohit leads Royal Enfield’s brand strategy and heads creative and strategic thinking for brand and marketing functions.

An established brand and advertising professional with several stellar campaigns to his credit, Mohit has been associated with Royal Enfield in the past and played a key role in designing the blueprint for the company’s modern brand identity as an external partner between 2004 and 2014.

He is a seasoned brand specialist and has helped develop strategies and campaigns for category leading brands over the past two decades. These include the entire branding and customer experience blueprint for IndiGo; global campaigns for Incredible India; highly successful recruitment campaigns for the Indian Air Force; and the global ‘Make in India’ campaign. Prior to joining Royal Enfield, Mohit was leading an entrepreneurial venture Motherland Joint Ventures Pvt Ltd wherein he advised several of India’s current and emerging unicorns including Oyo, Swiggy, Snapdeal, Zetwerk, Magicpin, Rebel Foods & Chaayos.